The NBDA’s mission is to promote the growth and development of the bicycle retail industry. This is achieved through various initiatives, including advocacy, education, and networking opportunities. The association’s efforts are aimed at fostering a thriving and sustainable cycling community. The NBDA’s Board of Directors plays a crucial role in guiding the association’s strategic direction and ensuring its long-term success.

* **Experience:** Shirley Gonzalos brings extensive experience in the outdoor recreation industry, having worked in various roles within the company. * **Community Engagement:** She is deeply involved in the local community, particularly in Durango, CO.

She is passionate about cycling and has been riding for over 20 years. Chelsea’s expertise in these areas has been instrumental in building a strong brand identity and reputation for Shore Brake Cyclery. Shore Brake Cyclery is a locally owned and operated business that specializes in bicycle repair, sales, and rentals. The shop is located in the heart of the city, making it easily accessible to customers.

1. **A comprehensive introduction of Paul Tobio and his background.**
2. **Details on his experience with Ryder Bikes, his leadership role, and the company’s achievements under his leadership.**
3.