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Specialized Europe introduces Gift a Better Ride helmet initiative

The Problem of Helmet Wearing in Europe

Helmet wearing is a crucial aspect of road safety, particularly for cyclists. However, the statistics reveal a concerning trend. According to the European Cyclists’ Federation, approximately 20% of cyclists in Europe wear helmets. This is a significant concern, as helmets can reduce the risk of head injuries by up to 70%. Despite this, many cyclists in Europe do not wear helmets, often due to a lack of awareness or access to affordable helmets.

The Initiative

Specialized Europe GmbH has launched the “Gift A Better Ride – Helmet Support” initiative to address this issue. The program aims to provide high-quality helmets to cycling clubs, foundations, and schools. The company is committed to promoting road safety and reducing the number of cycling-related accidents.

Key Features of the Initiative

  • The program will provide helmets to over 10,000 cyclists in Europe. The helmets will be of high quality, meeting the latest safety standards. The initiative will also include educational materials and workshops to raise awareness about the importance of helmet wearing. The program will be supported by various cycling clubs, foundations, and schools across Europe.

    Introduction

    The European Helmet Safety Initiative (EHSI) is a collaborative effort between various organizations to promote helmet safety in Europe.

    The Gift a Better Ride Initiative

    The Gift a Better Ride initiative is a global program that aims to provide bicycles to underprivileged children and families in various countries across Europe and beyond.

    Application is free to all students in the UK and Ireland. Students must be registered with the University of Oxford’s student registration system, and they must have completed at least one full academic year of study at a UK university. The application deadline is strictly enforced and late applications will not be accepted. Application Period and Eligibility The application window for the programme is from Tuesday, 3 December 2024, to Friday, 13 December 2024. This means that students in the UK and Ireland are eligible to apply within this timeframe.

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